Future LED industry competition and development strategy of the next luminous point

Date: 2019-03-14
Viewed: 63

    This year, the stock market has suffered a serious 'stock disaster', which has caused numerous investors to sit on a 'roller coaster'.For the LED lighting industry, the market competition was fierce in the first half of 2015, and the industry continued to grow at a high speed.Meanwhile, influenced by 'Internet +', the concept of 'LED+ in the Internet era' may become a strategic outlet for current and future competition and development of LED industry.So, how will LED enterprises in the Internet era 'swordsman'?

    Data show that from January to May 2015, the overall scale of China's semiconductor lighting industry reached 179.3 billion yuan, an increase of 22.7% over the same period last year, maintaining a high-speed growth trend.Among them, the scale of upstream epitaxial chip is about 6.6 billion yuan, with a year-on-year growth of 15%; the packaging scale of midstream is about 25.9 billion yuan, with a year-on-year growth of 20%; the scale of downstream application is 146.9 billion yuan, with a year-on-year growth of 23.6%.In the first half of the growth trend, due to fierce market competition, the upper middle reaches of the production capacity is slightly surplus, the overall growth rate has declined compared with last year.But the downstream application link growth potential is still rapid.LED penetration rate in the lighting market is still accelerating, and the price decline has narrowed, with prominent performance in the commercial lighting and household market.

    For LED lighting industry, although the competition in the upper and middle reaches of the market is very fierce, it still feels that there is no competition in the downstream application link.The first half of the LED application manufacturers, it is said that half is seawater, half is flame.For many enterprises, there is a lot of 'pressure', from the big economic environment, to the industry environment, coupled with the impact of e-commerce channels and other aspects of the impact, leading to greater brand operating pressure.Moreover, the first half of the year also has 'opportunity', when the overall environment is severe, is the test enterprise 'internal merit' time.All good foundation, 'internal work' deep, can grasp customer demand, service in place, even if just a little ahead of the enterprise, have resisted the risk, grasp the opportunity to overtake the curve.

    Meanwhile, this year smart lighting has been transformed from a hot concept into a hot action.Not only lighting enterprises are actively laying out intelligent lighting, but several large scale lighting exhibitions have been held in 2015. It can be seen that LED intelligent lighting is in the ascendant with increasing heat, and has become the highlight of many manufacturers' participation.Intelligent lighting, optical communication and wearable electronics have become new highlights of LED innovative applications.This field has become an important place for many manufacturers to compete. All relevant manufacturers hope to realize intelligent control of lighting through cooperation among lighting manufacturers, system developers, Internet enterprises, and home appliance enterprises, so as to improve the convenience of users while meeting the demand for energy conservation, and thus increase the added value of LED lighting products.However, intelligent lighting products are frequently appearing, but the market is still in the development stage and not mature yet.Giant has shot, scramble for smart home market 'ticket', the pattern is still suspense.

    In this year's government work report, it is proposed for the first time to formulate an 'Internet plus' action plan to integrate the mobile Internet, cloud computing, big data and the Internet of things with modern manufacturing, promote the healthy development of e-commerce, industrial Internet and Internet finance, and guide Internet companies to expand in the international market.

    Affected by the depth of 'Internet +', the lighting industry has stood at an unprecedented intersection combining with the depth of the Internet.Intelligent lighting, which has been 'fever', is once again pushed to the 'cusp' of LED lighting industry.Shuji nakamura, a Nobel laureate in physics, predicted that the next killer application of leds would be visible light communications (LiFi).But for LED lighting companies, visible light communication is both far and near.However, with the rapid rise of intelligent lighting, SSLCHINA2015 BBS focuses on 'LED+ in the era of Internet' for the first time, which may bring more inspiration and direction for enterprises that can be extended.

    Because of Internet era LED + is represented by leds as the carrier of intelligent lighting, will work with computer, the Internet of things, cloud computing, mobile Internet and data fusion techniques such as depth, for the family, the wisdom city, intelligent integral part of the society, in the technical research, standards, achievement demonstration aspects of cross-border cooperation.Faced with the advent of the era of 'Internet +', the era of Internet LED+ is getting closer and closer to us. As the most common product in intelligent hardware, LED lamps and lanterns bring infinite imagination space to the industry.From technology upgrading to business model to intelligent control and innovative application, LED enterprises have to face and explore more and more fields.However, in the era of rapid changes, it is necessary to put an end to the 'Internet +' bubble and put LED+ into practice, which has become the threshold on the road of LED enterprise innovation and development.

    LED+ in the Internet era will bring us more innovation points and opportunities.LED+ pays attention to crossover. As long as it can innovate on this basis, LED crossover means no boundary.At the same time, LED+ also brings a glimp of hope to the highly competitive lighting industry. 'LED+ in the era of Internet' has equal opportunities and innovation is only fast.

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